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Partner Relationship Management

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    Partner Relationship Management

    By Bryan Hack | | Comments are Closed | 14 July, 2022 | 0

    Partner relationship management (PRM) involves software that improves the communication between a company and its channel partners or suppliers. On the partner side, it includes functionality for loyalty management, lead management, commission management and joint marketing campaign management. On the supplier side, it includes functionality that provides real-time information such as shipping status and delivery times.

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